Join Destination BC on Thursday, October 1 at 10:00 AM (PT) for a one-hour virtual industry update featuring the latest news from across our program areas, along with resources and opportunities available to support BC’s tourism industry.

The session will focus on:

• CEO update: A look at current performance and forecasts.
• Marketing: A World Cup wrap-up and an update on recovery marketing efforts.
• Market development: A spotlight on the China market and new programs.
• Destination management: Updates on the DEIA Framework, new learning resources, and the 2027/28 Co-op Marketing intake.
• Iconics: An update on pilot projects and emerging success stories.

Join this update to learn what’s new, what’s ahead, and what it means for BC’s tourism industry.

REGISTER NOW