Representing our WGBC Members
Our mission is to represent the interests of British Columbia wineries dedicated to producing 100% British Columbia grape wines certified by the regulatory body for wine in British Columbia, through marketing, communications, and advocacy of their products to all interest holders.
Full WGBC Membership Benefits
Full membership is highly recommended for producers of 100% BC grape wine.
Marketing Programs
- BC VQA Wines of BC Stores; an exclusive distribution channel for your products
- Training and education; creating BC Wine Ambassadors on your team
- Retail programs; telling the Wines of BC story and promoting your wines on shelf
- International programming and shipping consolidations (ex. CWI program, competitions, trade and media tastings)
- BC VQA Trade & Media Tastings and Events
- Digital and Print Marketing Asset Bank
- BC Wine Sales Monthly Reports
- Social Media Promotion and Partnerships
COMMUNICATIONS
- Industry Toolkits and Resources
- Media and Trade Influencer Relations and Programs
- Interest Holder Bulletins and Newsletters
- Research & Data Reports – Marketing and Consumer
- Member Meetings and Industry Events
ADVOCACY
- WGBC efforts in support of the Wine BC 2030 Long-Term Strategic Plan and Advocacy Objectives
- Expanding market share and margins for BC wine, lowering input costs
- Enabling BC winery businesses to leverage existing government programs to the fullest
- Improving synergies with the BCLDB and private retailers
- Recognizing the imperative of climate change and UNDRIP
Associate WGBC Membership Benefits
Associate membership is highly recommended for producers of 100% BC non-grape wine.
Marketing Programs
- BC VQA Wine Stores; an exclusive distribution channel for your products
- Training and Education; creating BC Wine Ambassadors on your team
COMMUNICATIONS
- Interest Holder Bulletins & Newsletters
ADVOCACY
- WGBC advocacy efforts focus on 100% BC grape wine, in support of the Wine BC 2030 Long-Term Strategic Plan and Advocacy Objectives
- While the industry as a whole benefits from WGBC advocacy efforts, our focus is 100% BC VQA wine
SOCIAL RESPONSIBILITY
Members of the WGBC are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.
To explore more and access resources visit resources.therightamount.ca
To explore more and access resources visit resources.therightamount.ca
WINE GROWERS BRITISH COLUMBIA
Suite 210 – 1628 Dickson Ave.
Kelowna, BC V1Y 9X1
info@winebc.com
p: 250-762-9744 f: 250-762-9788
tf: 1-800-661-2294
The WGBC is a volunteer, membership-based, not for profit society.
Kelowna, BC V1Y 9X1
info@winebc.com
p: 250-762-9744 f: 250-762-9788
tf: 1-800-661-2294
The WGBC is a volunteer, membership-based, not for profit society.
