Fall into Autumn with BC VQA Wines and Vista D’oro Jam
32 Events and Delicious Giveaways in BC Liquor Stores this October
FOR IMMEDIATE RELEASE
September 28, 2015
Suggested Tweet: #FallFlavours in @BCLiquorStores this October – 32 #BCVQA tasting events & @Vistadoro gourmet gifts w top #BCWines www.winebc.com
LOWER MAINLAND – Fall flavours abound in BC Liquor Stores throughout the month of October with an extensive tasting program – 32 FREE events, hosted by the BC Wine Institute and its myriad BC VQA member wineries as part of their BC VQA – Or You could call it BC DNA Buy Local program. Adding spice to the mix is a jar of gourmet Vista D’oro jam attached to 12 participating wines in 20 liquor stores throughout the Lower Mainland – perfect compliments to a delicious Thanksgiving feast!
As BC’s annual winegrape harvest celebrates its earliest start on record, shoppers in BC Liquor Stores have 32 opportunities to ‘try-before-they-buy’ during the month of October. Eight Signature BC Liquor Stores around the Lower Mainland will feature FREE tastings of select BC VQA wines on 17 different dates. Each tasting booth will be hosted by knowledgeable staff who will guide consumers through three different BC VQA wines. A total of 12 different wines will be featured at various events throughout the month.
Thanksgiving feasts were the inspiration behind the gifts adorning select BC VQA bottles this month – 40mL jars of Vista D’oro’s Spiced Apple and Gewurztraminer jam. 5,000 jars of our province’s most prized preserve will be applied to participating bottles inside 20 Signature Liquor Stores in Burnaby, Port Coquitlam, Richmond, Surrey, Vancouver and West Vancouver.
The BC Wine Institute launched their BC VQA – Or You could call it BC DNA Buy Local program earlier this summer to engage British Columbians sense of local pride and drive home the message that when you choose a BC VQA Wine, you are enjoying a product that is 100% from British Columbia. The program features promotions in nearly 30 top Vancouver restaurants, 24 private wine stores in the Lower Mainland, and at BC Liquor Stores and BC VQA Wine Stores throughout the province.
“We are very excited to have partnered with the Investment Agriculture Foundation of BC on this extensive campaign,” explains BC Wine Institute Marketing Director Maggie Anderson. “Through this program, we are able to reach BC wine consumers at multiple touch-points and inspire them to support their local grapegrowers and winemakers by choosing a BC VQA Wine.”
In addition to the in-store events and branding, the Wines of British Columbia is running a BC VQA Pour & Pair Contest on Instagram and Twitter (contest ends December 31, 2015) with a chance to win a fabulous five day multi-region BC Wine Experience for two (valued at $5,600). This amazing prize features Island-hopping on Vancouver Island and the Gulf Islands; float plane, paddle board and a Great Estates Okanagan tour in the Okanagan Valley; and a leisurely Similkameen River float wine tour. To enter, all you have to do is take a photo of your favourite BC VQA wine (including the label) paired with your favourite dish and post to either Instagram or Twitter using the hashtag #BCVQAPourandPair. For full contest details, visit WineBC.com/PourandPair
Be sure to keep an eye out for the BC VQA – Or You Could Call it BC DNA commercials also on Global BC and Global Okanagan, as well as billboards throughout the Lower Mainland. For more information about the program, visit www.WineBC.com.
Funding support provided, in part, by the BC Government’s Buy Local Program; delivered by the Investment Agriculture Foundation of BC with funding from the BC Ministry of Agriculture.
For further information:
Mireille Sauvé, SommelierLaura Kittmer, Media Relations Manager
The Wine Umbrella Inc. BC Wine Institute
info@thewineumbrella.com lkittmer@winebc.com
T: 604.565-2276 T. 250-762-9744 ext. 108
W. www.winebc.com
PARTICIPATING BC VQA WINES
|
Wine |
SKU |
Price |
| C.C. Jentsch Cellars The Chase |
844035 |
$17.59 |
| Dirty Laundry Vineyards Woo Woo Vines Gewürztraminer |
395475 |
$16.59 |
| Eau Vivre Winery & Vineyards Pinot Noir |
774455 |
$19.09 |
| Fern Walk Pinot Gris |
796011 |
$16.99 |
| Inniskillin Okanagan Cabernet Sauvignon |
597070 |
$13.79 |
| Jackson-Triggs Okanagan Estate Reserve Shiraz |
593103 |
$13.29 |
| Le Vieux Pin Petit Rouge |
424549 |
$20.49 |
| Mac & Fitz Shifts End Red |
858258 |
$14.99 |
| Red Rooster Winery Hen House Sly White |
772574 |
$13.99 |
| Sandhill Viognier |
878751 |
$16.99 |
| Stoneboat Vineyards Duet |
431395 |
$18.99 |
| The View Winery Voulez View Blanc |
885640 |
$13.99 |
IN-STORE TASTING SCHEDULE
| Richmond Brighouse 100-8100 Ackroyd Rd, Richmond |
|
Friday, Oct. 9
3 to 7 PM |
Saturday, Oct. 10
3 to 7 PM |
|
||
| Le Vieux Pin Petit Rouge |
424549 |
$ 20.49 |
||||
| Eau Vivre Pinot Noir |
774455 |
$ 19.09 |
||||
| Sandhill Viognier |
878751 |
$ 16.99 |
||||
| Northgate
3433 North Road, Burnaby
|
Thursday, Oct. 15
3 to 7 PM |
Friday, Oct. 16
3 to 7 PM |
Saturday, Oct. 17
2 to 6 PM |
Sunday, Oct. 18
1 to 5 PM |
||
| Inniskillin Okanagan Cabernet Sauvignon |
597070 |
$ 13.79 | ||||
| Jackson-Triggs Okanagan Estate Reserve Shiraz | 593103 | $ 13.29 | ||||
| Mac & Fitz Shifts End Red | 858258 | $ 14.99 | ||||
| Highgate Village 235-7155 Kingsway, Burnaby |
Thursday, Oct. 15
2 to 6 PM |
Friday, Oct. 16
2 to 6 PM |
Saturday, Oct. 17
1 to 5 PM |
Sunday, Oct. 18
1 to 5 PM |
||
| Dirty Laundry Vineyards Woo Woo Vines Gewürztraminer |
395475 |
$ 16.59 | ||||
| The View Winery Voulez View Blanc |
885640 |
$ 13.99 | ||||
| C.C. Jentsch Cellars The Chase |
844035 |
$ 17.59 | ||||
| Fleetwood 8904-152nd Street, Surrey
|
Thursday, Oct. 15
3 to 7 PM |
Friday, Oct. 16
3 to 7 PM |
Saturday, Oct. 17
2 to 6 PM |
Sunday, Oct. 18
1 to 5 PM |
||
| Stoneboat Vineyards Duet |
431395 |
$ 18.99 | ||||
| Red Rooster Winery Hen House Sly White |
772574 |
$ 13.99 | ||||
| Fern Walk Pinot Gris |
796011 |
$ 16.99 | ||||
| Nicola Station 140-1097 Nicola Avenue, Port Coquitlam |
Thursday, Oct. 22
2 to 6 PM |
Friday, Oct. 23
3 to 7 PM |
Saturday, Oct. 24
1 to 5 PM |
Sunday, Oct. 25
12 to 4 PM |
||
| Inniskillin Okanagan Cabernet Sauvignon |
597070 |
$ 13.79 | ||||
| Jackson-Triggs Okanagan Estate Reserve Shiraz |
593103 |
$ 13.29 | ||||
| Mac & Fitz Shifts End Red |
858258 |
$ 14.99 | ||||
| Park Royal
570 Park Royal North, West Vancouver |
Thursday, Oct. 29
3 to 7 PM |
Friday, Oct. 30
3 to 7 PM |
Saturday, Oct. 31
2 to 6 PM |
Sunday, Nov. 1
2 to 6 PM |
||
| Stoneboat Vineyards Duet |
431395 |
$ 18.99 | ||||
| Red Rooster Winery Hen House Sly White |
772574 |
$ 13.99 | ||||
| Fern Walk Pinot Gris |
796011 |
$ 16.99 | ||||
| Park Royal
570 Park Royal North, West Vancouver |
Thursday, Oct. 8
3 to 7 PM |
Sunday, Oct. 11
2 to 6 PM |
||||
| Le Vieux Pin Petit Rouge |
424549 |
$ 20.49 | ||||
| Eau Vivre Winery Pinot Noir |
774455 |
$ 19.09 | ||||
| Sandhill Viognier |
878751 |
$ 16.99 | ||||
| Alberni & Bute 768 Bute Street, Vancouver |
Thursday, Oct. 1
3 to 7 PM |
Thursday, Oct. 29
3 to 7 PM |
Friday, Oct. 30
3 to 7 PM |
Saturday, Oct. 31
3 to 7 PM |
||
| Le Vieux Pin Petit Rouge |
424549 |
$ 20.49 | ||||
| Eau Vivre Winery Pinot Noir |
774455 |
$ 19.09 | ||||
| Sandhill Viognier |
878751 |
$ 16.99 | ||||
| 39th & Cambie 5555 Cambie Street, Vancouver | Sunday, Oct. 11
3 to 7 PM |
Thursday, Oct. 15
1 to 5 PM |
Thursday, Oct. 22
3 to 7 PM |
Thursday, Oct. 29
1 to 5 PM |
||
| Dirty Laundry Vineyards Woo Woo Vines Gewürztraminer |
395475 |
$ 16.59 | ||||
| The View Winery Voulez View Blanc |
885640 |
$ 13.99 | ||||
| C.C. Jentsch Cellars The Chase |
844035 |
$ 17.59 |
LOCATIONS RECEIVING VISTA D’ORO JAM ON-PACKS
| Store Name | Address | City |
| North Burnaby | 4450 E Hastings St | Burnaby |
| Northgate | Unit 103 – 3433 North Rd. | Burnaby |
| 28th & Main | 4423 Main St | Vancouver |
| 39th & Cambie | 5555 Cambie St | Vancouver |
| 8th & Cambie | 2395 Cambie St | Vancouver |
| Alberni & Bute | 768 Bute Street | Vancouver |
| Broadway & Lillooet | 3150 E Broadway | Vancouver |
| Broadway & Maple | 2088 W Broadway | Vancouver |
| Bute Street | 1155 Bute St | Vancouver |
| Cardero | 1655 Davie St | Vancouver |
| Commercial Drive | 1520 Commercial Dr | Vancouver |
| Dunbar | 3453 Dunbar St | Vancouver |
| Harbour Centre | 555 W Hastings | Vancouver |
| Jericho Village | #101 – 2083 Alma St | Vancouver |
| Robson | 1716 Robson Street | Vancouver |
| UBC Wesbrook | 3313 Shrum Lane (Wesbrook Village) | Vancouver |
| Yaletown | 1108 Pacific Boulevard | Vancouver |
| Ambleside | 1434 Marine Drive | West Vancouver |
| Caulfeild | #195 – 5335 Headland Dr | West Vancouver |
| Park Royal | 570 Park Royal North | West Vancouver |
