BC Wine Industry Insight Conference
Tuesday, March 31, 2026
Penticton Trade & Convention Centre

The BC Wine Industry Insight Conference returns with a focused, forward-looking program designed to spark ideas and strengthen connections ahead of the 2026 season. Guided by the theme Insights to Inspire, the event brings together timely data, practical perspectives, and expert insight on BC winery operations, marketing, and technology.

This year’s program features an opening keynote from Stephen Bailey, Chief Marketing Officer at BC’s legendary Fluevog Shoes, alongside panels and workshops exploring wine club engagement, consumer behaviour, wine tourism, digital strategy, and the evolving tools shaping how BC wine is discovered, experienced, and sold.

The day culminates with the Industry Recognition Awards, celebrating excellence and leadership across the province. WGBC Members can use the exclusive promo code available in the Member Portal to purchase tickets—seating is limited.

General ticket sales will be live on February 1st.

For any inquiries, including regarding sponsorship opportunities, please contact us at info@winebc.com.