Kamloops/Sun Peaks – DBC Iconics Workshop & Round Table Hosted by TOTA

The Thompson Okanagan Tourism Association (TOTA) is hosting four complimentary workshops and round tables designed to help tourism and hospitality businesses better understand and engage with Destination BC’s Iconics Strategy and regional tourism development initiatives.

These sessions will provide valuable insights into:

· How wineries and tourism businesses can engage with Destination BC Iconics initiatives

· TOTA’s regional tourism development efforts, tools, and resources

· The growing importance of wellness and experience-based travel

· Navigating the evolving world of AI and digital marketing while maintaining visibility and relevance online

The Invest in Iconics Strategy is a long-term provincial initiative focused on increasing the economic and community benefits of tourism throughout British Columbia through the integration of place branding and destination development.

These workshops are free to attend and offer an excellent opportunity to connect with industry peers, gain practical insights, and explore opportunities to strengthen your tourism presence and visitor experience offerings.