Canada’s wine industry is navigating a rapidly evolving landscape shaped by shifting demographics, economic pressures, and global uncertainty. While challenges remain, new opportunities are emerging that could redefine the future of wine in this country. Wine Growers BC is pleased to welcome Bill Paugh, Head of Commercial Development with IWSR to unpack the findings from...

LOVE BC WINE? Let’s Celebrate Together This October! This October, we’re inviting the whole country to raise a glass of BC wine with Come Over October, a national campaign that inspires Canadians to gather with friends, family, and colleagues to share wine, wherever they come together. Now’s your chance to put BC wine at the...

Wine Growers British Columbia is excited to invite you to a special full member-exclusive virtual meeting on October 7 at 10:00 AM for the launch of our BC Wine Consumer Segmentation Toolkit. This tool transforms the extensive BC wine consumer research into a practical, actionable resource. By applying these insights, wineries can: • Understand audience...

As part of our ongoing commitment to open dialogue and transparency, our CEO Jeff Guignard is hosting our Fall Industry Town Hall next week. This virtual session will provide an important opportunity to discuss the Vintage Replacement extension, hear your questions and concerns, and receive an update from me on WGBC’s current priorities on behalf...

Napa Valley, California and Okanagan Valley, British Columbia. What do these two wine regions have in common and how do they differ? DATE: Monday, November 17, 2025 TIME: 11:00 am PST – 12:15 pm PST / 2:00 pm EST – 3:15 pm EST (75 minutes) COST: $50 + tax ATTENDANCE: Access link will be emailed...

The BCL is now accepting submissions for the February, March, and April 90 Point Wine Display Program. This discretionary Managers Choice program will be featured in up to 31 stores and is a great opportunity to showcase top-quality wines. Deadline: November 28, 2025 For full details on eligibility read the Memo: MEMO

Applications for Stream 2: Wine Grape Replant open on November 18, 2025. Applicants have the opportunity to prepare and draft an application before submission. Investment Agriculture Foundation of BC will host a webinar on November 20th to help guide applicants through the funding stream. Following the presentation, there will be a live Q&A to address questions....

BC’s Tree Fruit and Wine Grape associations are working with provincial and federal marketing teams to share no-cost marketing tools that help local producers, processors, and marketers stand out in increasingly competitive markets. On December 10, 2025, a virtual presentation will walk through how to register for the Canada Brand and BuyBC programs and how to use their logos, taglines, and...