BC Wine Institute announces new Marketing Director
February 28, 2011 (Kelowna, BC) – The British Columbia Wine Institute (BCWI) is pleased to welcome Maggie Anderson to their team as Marketing Director. In this role, Maggie will be responsible for branding, positioning and marketing the Wines of BC (BC VQA) brand, executing BCWI events and sponsorships and working on BC VQA Wine Store marketing, among other projects.
Maggie brings over 10 years of marketing experience to the role. Most recently, she held the position of Marketing Manager for B.C. Tree Fruits Limited where she was responsible for a successful re-brand and building consumer loyalty to the B.C. Tree Fruits brand. Not only does Maggie bring extensive agri-tourism experience, but she has also held positions at Mission Hill Family Estate Winery and Palandri Wines (Australia).
Miles Prodan, BCWI Executive Director, is thrilled to welcome Maggie to the team noting that, “Maggie’s knowledge of the agri-tourism industry, combined with her proven marketing experience make her the ideal candidate for this position and we are excited to continue growing the BC VQA brand”.
Maggie will begin her role as Marketing Director on February 28, 2011, and will be based in the Kelowna office. She can be reached at 250-762-9744 ext. 109 or manderson@winebc.com.
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For Further Information:
Lindsay Kelm
Communications Manager
lkelm@winebc.com
tel. 250-762-9744 ext. 103
cell. 250-317-8688
British Columbia Wine Institute
Suite 107 – 1726 Dolphin Avenue
Kelowna, B.C. V1Y 9R9
www.winebc.org
twitter.com/winebcdotcom
phone. 250-762-9744
toll free. 1-800-661-2294
fax. 250-762-9788
About the BC Wine Institute (BCWI)
The province’s lead wine industry trade association since 1990, the BCWI has played a pivotal role in taking BC’s wine industry from a vision to an internationally-recognized niche region producing premium wines and providing quality wine tourism experiences.
The BCWI supports and markets the VQA Wines of British Columbia (BC VQA) brand, which gives consumers assurance they are buying 100% BC. The BCWI also markets BC’s wine regions; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of its members.
About BC VQA
BC VQA = 100% BC Wine. BC VQA is an appellation of origin system that guarantees authenticity of origin and stipulates minimum quality standards for BC wines. Please visit https://www.winebc.com/vqadefined.php for more information.
Please visit www.winebc.org for more information on the Wines of BC.
