KELOWNA, BC (April 18, 2018) – The British Columbia Wine Institute (BCWI) is looking forward to this week’s ruling by the Supreme Court of Canada on the case “R v Comeau”, which challenges current restrictions on interprovincial trade. Unfair interprovincial trade barriers have harmed Canada’s wine industry and prevented consumers from purchasing the Canadian wines of their choice. The ruling could lead to winery direct-to-consumer wine sales across the country, leading to important growth for BC’s highest value agricultural industry. Representatives from the BCWI will be available for media interviews following the release of the Supreme Court of Canada ruling on R v Comeau (interprovincial trade case).
RULING ANNOUNCEMENT: April 19, 2018 7:00 AM PST
BC WINE INSTITUTE SPOKESPERSONS:
Miles Prodan, President and Chief Executive Officer, British Columbia Wine Institute
Christa-Lee McWatters Bond, Chair, British Columbia Wine Institute
Tony Stewart, Proprietor and Chief Executive Officer, Quails’ Gate Winery
Media Relations Manager
T. 250 762 9744 ext 108
M. 250 317 8688
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About British Columbia Wine Institute
Since 1990, the BC Wine Institute has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing exceptional wine tourism experiences. The BC Wine Institute markets the wine and regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of industry that contributes $2.8 billion in provincial economic growth annually.
The BC Wine Institute represents all wineries in British Columbia to grow the premium market share for the Wines of British Columbia, while driving awareness of our world-class wines and tourism product – currently drawing 1,000,000 visitors with $600 million in tourism and tourism employment related economic impact every year. For more information about BC Wine Institute’s programs and services, please visit: WineBC.com.