October 23, 2018
Suggested Tweet: Search near not far with @winebcdotcom this fall! Search & Savour for weekly #BCWine regional clues & prizes, & look for BC VQA Wine in BC restaurants & retail stores winebc.com/searchandsavour/
BRITISH COLUMBIA – The Wines of British Columbia is a unique reflection of this spectacular province. Our winemakers strive to showcase the essence of terroir in their wines, something unique that can only come from the site the grapes are grown. BC wines show bright acidity and ripe, complex fruit, which can only be achieved through our unique climate.
This fall the BC Wine Institute will launch a campaign inviting consumers to “Search Near Not Far” and explore the unique differences coming from our defined wine growing regions. “With the announcement of four new Geographic Indications (GIs) there has never been a more exciting time for our industry,” explains BC Wine Institute President and CEO Miles Prodan “We want to help consumers understand the differences in these growing regions and the abundance of wines that are produced in each.”
The campaign invites consumers to explore the character within each BC wine region and to learn about the Okanagan Valley, Similkameen Valley, Fraser Valley, Vancouver Island, Gulf Islands, and the four new regions Thompson Valley, Kootenays, Lillooet and the Shuswap. Each region will be profiled for one week on WineBC.com and across social media channels.
Search Near Not Far promotional materials will be seen in premium liquor retailers across the province, BC Liquor Stores and all BC VQA Wine stores located in Save-On-Foods stores. “We are excited to support this campaign. Our stores have the largest selection of BC VQA Wine in Canada and we love to educate and help our customers understand and explore the different wines from all of the regions within our province” said Steve Moriarty, Director, Save-On-Foods.
Other participating outlets include a selection of restaurants and local BC wineries.
A digital and broadcast campaign will showcase the promotion and offer consumers the opportunity to win weekly prizes through the Search Near Not Far Search and Savour contest, culminating in a grand prize of the ultimate BC wine touring experience for two.
To enter please visit WineBC.com/SearchandSavour
Follow us on Instagram @winebcdotcom to enter and watch our stories to learn about a different BC wine region each week. Locate the secret word in the wine barrel and enter to win a weekly prize.
The campaign was developed with funding support from the BC Government’s Buy BC Partnership Program; delivered by the Investment Agriculture Foundation of BC with funding from the Government of British Columbia.
“Much like the regions in which they are grown, BC wines are always worth exploring. As a grapegrower, I believe that great wine starts in the vineyard. I encourage wine drinkers in BC to discover our own terroirs and the unique flavours that they offer,” said BC Agriculture Minister Lana Popham. “WineBC.com is a great resource to learn more about our wines and the places and people behind them, and I’d encourage wine drinkers to Search Near and Buy BC this fall.”
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