Join us to celebrate and promote BC wines!

We are pleased to present our Fall marketing campaign celebrating the deliciously diverse wine-growing regions of BC.

The campaign will be running on Global TV, online and in stores until December 16 and has two goals:

  • raise awareness of consumers of the GI system and its role in wine i.e. it guarantees a wine comes from a specific place

  • create a preference in the consumer for BC VQA wine as their “local” wine and drive sales.

The two key messages of the campaign are Search Near, Not Far – Look for BC VQA and to participate in the Search and Savour contest. The contest mechanism educates consumers about a different GI each week.

We invite you to take part and take advantage of the FREE marketing support we are offering.  Here’s how….

Order free point of sale materials,  Available to order are single backer cards, case wraps, necktags, shelftalkers, posters, billfolds/bag stuffers and coasters.

Retailers that build a creative display with our POS and tag us on social media will have a chance to win a BC wine and gourmet food gift basket for their team!

Host events – winemakers’ dinners, special wine tastings – that feature BC VQA wine from one of the 9 official wine regions and 2 sub-regions. Or flights can be themed as one varietal sourced from different regions to highlight how terroir influences wine. Entice, amaze and educate your clientele with your recommendations.

Let your customers know about the contest and their chance to wine a BC wine country getaway for two!  Check out the contest page for more details.

SHARE ON SOCIAL MEDIA Let us know what you are doing by tagging #bcwine and #buybc and we will amplify across our channels.

campaign calendar

  • Week
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • Date
  • October 15 – 21
  • October 22 – 28
  • October 29 – November 4
  • November 5 – 11
  • November 12 – 18
  • November 19 – 25
  • November 26 – December 2
  • December 3 – 9
  • December 10 – 16
  • Focus Region
  • Okanagan Valley
  • Similkameen Valley
  • Fraser Valley
  • Vancouver Island
  • Gulf Islands
  • Shuswap
  • Lillooet
  • Thompson Valley
  • Kootenays