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Media Releases

MEDIA RELEASES HOME ARCHIVES

BC GOVERNMENT PROCLAIMS APRIL AS BC WINE MONTH – TIME TO SIP, EXPLORE & DISCOVER LOCAL

March 23, 2026 / by: Wines of British Columbia

Province-wide celebration invites British Columbians to sip local, explore wine country, and support BC’s wineries.

British Columbia – The Government of British Columbia has officially proclaimed April as BC Wine Month, recognizing the industry’s vital contribution to the province’s economy, tourism, and culture.

Wine Growers British Columbia (WGBC) invites residents and visitors alike to Sip the Spring by exploring local vineyards, discovering exciting new releases, and experiencing the unforgettable people and places behind BC wine. Now in its ninth year, BC Wine Month continues to grow as a province-wide celebration of one of British Columbia’s most dynamic and resilient industries.

“BC wine is still early in its story, but the potential ahead of us is extraordinary. Across the sector, we’re seeing growers, wineries, and partners working together more closely than ever. In many ways, we are building the future of BC wine in real time,” says Jeff Guignard, President and CEO of WGBC. “More British Columbians, along with visitors from across Canada, are choosing to explore BC as a winery destination. Every visit, every bottle, supports local growers, winemakers, and communities while showcasing the quality and diversity that make BC unique.”

This year’s BC Wine Month campaign captures the spirit of spring in BC wine country, from sunlit patios and vineyard views to hidden gems waiting to be discovered. As the season begins, it’s the perfect time to explore close to home and reconnect with local experiences.

Wineries, restaurants, retailers, and tourism partners across BC will bring BC Wine Month to life through curated experiences, seasonal features, and in-store promotions.

“BC Wine Month is about connecting people to place, product, and the passionate individuals behind every bottle,” said Kim Barnes, Marketing Director, WGBC. “We’re seeing incredible energy from across the industry, and we’re excited to build that momentum into the spring and summer season.”

BC Wine Month also highlights the diversity of wine available this time of year, including new 2025 vintage releases, BC VQA wines, 100% BC wines, and, for a limited time, Crafted in BC wines produced under the 2024 vintage relief and support program.

“April is the perfect month in BC to get out and explore what’s right here at home,” said Kelly Josephson, Director, Wine Growers BC. “If you’re looking for a way to support local, this is it. From vineyard views to hidden patios, there are so many ways to show some love to local family-run wineries, BC wine restaurants, and independent wine shops. No passport required.”

How to Get Involved

  • Plan your next wine country experience using curated itineraries at WineBC.com.
  • Discover events and detailed winery listings at WineBC.com.
  • Join the conversation on social media by tagging @WinesofBC and #BCWineMonth.
  • Industry can access the BC Wine Month toolkit at WineBC.com.

Join us in making this the biggest BC Wine Month yet. Sip the Spring, explore local, and raise a glass to BC wine.

-End-

Images Available to Media >
Credit Wine Growers British Columbia (@WinesofBC)

 

BCWI Media Releases


« PLAN YOUR NEXT GETAWAY IN BC WINE COUNTRY
CANADIAN AND BC WINE INDUSTRY LEADERS HONOURED AT THE 2026 WINE INDUSTRY AWARDS »

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Members of the WGBC are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.

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